The revenue
command centre
for automotive.
CARONOW connects your CRM, DMS and lead sources into a single intelligence layer — so dealership teams capture every missed opportunity and prioritise the right actions today.
Pipeline Value
£482,150
BMW X5 enquiry — Michael Scott
Match score 98% · High intent to buy within 48h
Avg Response
2m 14s
Lost Opps
03
Conversion funnel
Designed to complement the systems dealerships already run
The CARONOW promise
Stop paying for software your dealership was never built to use.
Dealerships are forced to choose between outdated automotive systems and expensive generic platforms designed for dozens of industries — paying for modules, workflows and capabilities their teams rarely use, then falling back to spreadsheets and email to do the work that actually matters.
CARONOW is different. Every dashboard, alert and action is designed around the real dealership journey — no enterprise complexity, no hundreds of irrelevant features, no forcing your team to adapt their process around generic software.
From first enquiry to final signature — one connected platform.
Every customer touchpoint is captured, scored and routed through the same intelligence layer — so nothing lives in an advisor's inbox, a spreadsheet or a colleague's memory.
Capture every opportunity
Every enquiry, in one structured customer journey.
No more leads scattered across inboxes, spreadsheets and disconnected tools. CARONOW pulls them all into a single record from day one.
In focus — Revenue Radar
The opportunities your team is missing — surfaced before they go cold.
CARONOW scans every lead, test drive and proposal in your existing systems, then flags the moments that need attention today. Hot enquiries left unanswered. Test drives without follow-up. Quotes stalling at 14 days. Each one with the revenue at stake attached.
Recovered / quarter
Faster engagement
Hot lead routing
The platform
Three surfaces, one source of truth.
Manager Command Centre
One screen that answers: are we on target, where are we losing opportunities, and what should we do today? Real-time KPIs across every site, ranked by impact.
Revenue Radar
AI that scans your database to surface hot leads not contacted, test drives without follow-up and stalled proposals — each tagged with the value at stake.
AI Copilot
Ask why conversion changed last week and get a data-supported, action-oriented answer. Drafts follow-ups that sound human and route to the right advisor.
Why dealerships choose CARONOW
Thirty ways CARONOW turns dealership data into action.
Traditional systems store activity. CARONOW interprets it — surfacing missed opportunities, prioritising the right customers, and telling managers and advisors exactly what should happen next. Below, the full capability map across the manager, advisor, marketing and executive surfaces.
Manager intelligence
AI-powered command centre
Sales, leads, test drives, campaigns, advisors and vehicle performance in one clear view — no spreadsheets or DMS hopping.
AI suggestions for next action
Reassign hot leads, follow up test drives, review weak campaigns, support overloaded advisors — recommended, not just reported.
Ask CARONOW in plain language
Why are sales down? Who needs support? Which campaigns produce sales? Answered with the supporting evidence.
Identify revenue leakage early
Uncontacted hot leads, stalled proposals, completed test drives without follow-up — all surfaced before they go cold.
Lead capture & prioritisation
Capture every dealership lead
Showroom, website, phone, email, marketplaces, events, referrals and QR check-ins — nothing forgotten between systems.
Prioritise the right customers
Scored by timeframe, test-drive intent, budget, finance, part-ex, engagement and time since last contact.
Daily action plan for advisors
A prioritised list of calls, confirmations, follow-ups and re-engagements — replacing memory with structure.
Improve lead response times
Track response times by advisor and site, alert when SLAs slip, and link response speed directly to conversion.
Test drive & sales execution
Manage test drives end-to-end
Requests, bookings, vehicle allocation, attendance, no-shows, feedback and post-drive follow-up.
Improve test-drive-to-sale
See which advisors convert, which models perform, who got followed up — and why customers didn't proceed.
Understand advisor performance
Balanced view across contact rate, response, conversion, opportunity value and lost-lead rate — for coaching, not ranking.
Improve workload allocation
Spot overloaded advisors, spare capacity and uneven distribution of high-value opportunities — and rebalance.
Marketing & vehicle performance
Campaigns that produce sales
Move past lead volume — see which campaigns drive qualified enquiries, test drives, proposals and completed sales.
Full lead-source funnel
For every source: received → contacted → qualified → test drive → proposal → sold, with cost per lead, test drive and sale.
Which vehicle models convert
Enquiry, qualification, test drive, proposal and sale — broken down by model with lost-reason patterns.
Demand vs availability gaps
Strong demand but weak stock or appointment slots? Surfaced before the gap quietly damages conversion.
Recover lost revenue
Structured lost-lead reasons
Bought elsewhere, no response, price, finance, timing, stock — analysable by advisor, source, model and campaign.
Re-engage suitable lost leads
Identify prospects who delayed, waited for stock or couldn't get a test drive — and bring them back into pipeline.
Follow-up consistency
Clear tasks, deadlines and next actions on every opportunity — no more reliance on memory or informal channels.
Reduce manual reporting
CRM, DMS, calendars, campaigns and advisor updates unified — managers act on data instead of assembling it.
Group, executive & operations
Multi-site dealer groups
Compare lead volumes, response, conversion, advisor performance and opportunity value across every site.
At-a-glance executive view
Dealer principals see group performance, site comparisons, trends and management priorities — without operational noise.
Insights into assigned actions
Turn any identified issue into an advisor task, reassignment, follow-up deadline or campaign review — in one click.
Explainable intelligence
Every alert, score and recommendation shows its reasoning — timeframe, test drive, budget, contact gap, interactions.
Adoption & outcomes
Complements CRM and DMS
Adopt CARONOW alongside existing systems via imports, CSVs, forms and (soon) APIs — no rip-and-replace required.
One view of the customer journey
Details, vehicle interest, source, communications, test drives, proposals, tasks and outcome — in a single timeline.
Management accountability
Who owns each action, when it's due, whether it was done, what the outcome was — visible, not assumed.
Better coaching conversations
Objective data on response, follow-up, test-drive conversion, proposal progression and pipeline quality.
Improve customer experience
Faster acknowledgement, clearer appointments, fewer missed promises, better continuity between team members.
Measurable commercial outcomes
More leads captured, more test drives completed, fewer missed opportunities, stronger sales execution.
Measurable outcomes
Numbers that substantiate the claims.
Aggregated from CARONOW pilot dealerships across the first 90 days of operation. Every metric is computed from the dealership's own data — never modelled, never inferred.
Lead response time
From 41m to 11m on hot enquiries
Test drives completed
Better booking + reminder discipline
Test-drive-to-sale
Through structured post-drive follow-up
Revenue recovered
Stalled proposals + uncontacted hot leads
Lost-without-contact
Leads going cold before first touch
Manager confidence
In the day's priority list
Pricing
Simple pricing. Serious dealership intelligence.
Start with the complete CARONOW experience free for 30 days. No setup fee, no payment card, no long-term commitment during the pilot. Cancel before the pilot ends and pay nothing.
Start with what you need
Solve today's problems first.
- Lead management
- Manager dashboards
- Revenue Radar
- Advisor actions
- Test-drive management
- Sales analytics
- Campaign attribution
- AI suggestions
Activate as you grow
Becomes your dealership sales OS.
- Advanced integrations
- Automated reporting
- Contract generation
- Electronic signatures
- Finance workflows
- Sales completion
- Multi-site intelligence
- Handover management
- Customer retention
- Embedded financing
30-day free pilot
£0 for the first 30 days — full CARONOW experience.
Manager dashboard, Revenue Radar, advisor action centre, test drive management, AI insights, onboarding and an end-of-pilot performance review.
CARONOW Essentials
Smaller dealerships wanting better lead control and sales visibility.
First 30 days free
- Up to 5 users
- Lead capture and management
- Showroom check-in form
- Lead pipeline
- Daily advisor tasks
- Test-drive booking
- Customer activity timeline
- Basic manager dashboard
- Lead-source reporting
- CSV import and export
- Email support
CARONOW Growth
Advanced management dashboards, AI insights and revenue-opportunity tracking.
First 30 days free
- Everything in Essentials
- Up to 15 users
- AI Manager Command Centre
- Revenue Radar
- Lead scoring & prioritisation
- AI management suggestions
- Advisor performance dashboard
- Campaign attribution
- Vehicle-model performance
- Response-time analysis
- Test-drive-to-sale conversion
- Lost-lead intelligence & re-engagement
- Weekly management summary
- Priority support
CARONOW Group
Dealer groups needing visibility across multiple locations.
First 30 days free
- Everything in Growth
- Up to 40 users
- Group executive dashboard
- Multi-site comparison
- Cross-site advisor reporting
- Site performance benchmarking
- Group-wide Revenue Radar
- Consolidated campaign reporting
- Brand and location filters
- Executive reporting
- Group-level permissions
- Dedicated onboarding support
- Additional sites £75 / month
Every plan includes
- Secure cloud access
- Desktop and iPad browser access
- Regular product updates
- Role-based user access
- Dealership data separation
- Audit history
- GDPR-supporting functionality
- No charge per individual lead
- No percentage of vehicle sales
- No compulsory annual contract
Founding Dealer Guarantee
For the first 20 paying sites.
- Launch subscription price fixed for 12 months
- Free onboarding · no setup fee
- Direct access to the CARONOW product team
- Priority consideration for new features
- Shape the product roadmap
- Optional founding-dealer recognition
Why CARONOW costs less. CARONOW complements the systems dealerships already use rather than forcing another expensive full DMS. You pay for the intelligence and sales-execution tools your dealership needs — not unnecessary accounting, workshop, warranty or finance modules. Optional services (SMS, WhatsApp, AI voice, custom integrations, bespoke migrations, white-label, advanced API) are billed separately and always agreed before activation.
For dealership managers
See your missed revenue in 20 minutes.
One short session. Your last 90 days of leads loaded into CARONOW. We walk you through the end-to-end journey — from missed enquiry to recovered sale — and leave you with a clear plan for week one.
- 01Load
Upload 90 days of leads — no integration needed.
- 02Surface
Revenue Radar flags every leakage point with £ value.
- 03Prioritise
Today's action list ranked by impact, per advisor.
- 04Recover
Re-engage stalled proposals and uncontacted hot leads.